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For Texas listing agents and home sellers
CMG List & Lock: advertise a discounted rate on your listing.
Set up in minutes. Buyers get a discounted rate, and you get a full marketing kit to sell faster.
Quick setup · Marketing kit ready fast
See what a discounted rate could do for your listing.
Tell us about the home and we'll quickly prepare a discounted-rate quote, payment comparison and marketing plan.
Personal review · No obligation
Dana Allen
Your dedicated loan advisor · CMG Home Loans
NMLS #536153 · Never a call center
What you get
A full sales kit for every listing, ready fast.
Run the scenario in minutes and your marketing is prepared quickly, in time for the listing launch or the weekend open house.
▶ Watch "How it works" on CMG's site
Lock certificate
Official certificate showing the discounted rate for the listing.
Web page with rate options
A property web page showing buyers their rate and payment options.
Open house flyer
Print-ready flyer with the advertised rate for showings and open houses.
Home buyer guide
A guide to hand buyers and buyer agents who tour the home.
Image to share on MLS
A ready-made graphic to add to the MLS listing.
Real estate sign rider
A rider for the yard sign that tells drive-by buyers about the rate.
Social posts
Ready-to-post images for Facebook, Instagram and LinkedIn.
Custom property video
A video for the home featuring the lower rate.
How it works
Four quick steps from listing to closing.
- Step 1
List the home
Seller and agent choose the concessions to put toward a lower buyer rate instead of a price cut.
- Step 2
Secure a discounted rate
CMG secures a discounted rate for the property, set up in minutes, that transfers to the buyer.
- Step 3
Market the payment
Advertise a below-average rate on the MLS, open houses, flyers and social posts.
- Step 4
Buyer closes
A qualified buyer finances with CMG and qualifies on the List & Lock rate, not market rates.
For agents
A listing strategy your sellers will remember.
Win more listings
Bring a strategy to the listing appointment that most agents can't: a lower advertised rate.
More buyer traffic
A discounted rate gives buyer agents and shoppers a concrete reason to tour your listing first.
Marketing done for you
Flyers, sign rider, MLS image, social posts and a custom property video, ready fast.
Fewer stale days on market
Lead with payment, not repeated price reductions that signal a problem with the home.
For home sellers
Keep more of your price. Give buyers a payment they love.
Protect your price
Put concessions toward a lower buyer payment instead of a larger price reduction.
Take rate worries off the table
Buyers hesitant about rates see a lower advertised rate before they make an offer.
Stand out from nearby listings
Your home shows a lower monthly payment than similar homes priced the same.
Up to $5,000 on your next home
Use CMG for your next purchase within 1 year and CMG contributes 0.5% of the loan amount (up to $5,000) toward closing costs.*
*Applies when a List & Lock participant uses CMG Home Loans for a purchase loan within 1 year. Excludes All In One, Bond/HFA, HELOC, brokered, construction and 2nd-lien loans; cannot be combined with a lender credit or other programs.
Why CMG Home Loans
A lender partner who shows up for your listing.
- One dedicated loan advisor for the listing, the buyers and the agents — no call center.
- Fast responses for showing questions, offer deadlines and buyer pre-approvals.
- Co-branded marketing prepared for each listing.
- Clear loan updates for agents and clients from contract to closing.
- CMG's full product menu for buyers: conventional, FHA, VA, Texas down payment assistance, and more.
Find your fit
Programs that can help
Rather talk it through?
Pick a time on Dana's calendar for a one-on-one call. No obligation.